第1个回答 2013-06-16
On recessive advertising in the film—taking " Go Lala Go " as an example
Abstract: With the rapid development of the cinematographic art in recent years, it is playing an indispensable role in the modern’s life. The film not only can provide entertainment experience for people, but also has great potential commercial value. Faced with such a huge market, advertisers and advertising companies couldn’t resist licking their lips. This paper tries to tease the development status, implanting method, spread result and the problem of the hidden advertising in the movies over the years taking "Go Lala Go" for example , and to put forward solutions, pointing out the direction for the application and development of the recessive advertisement in the future movies.
Key words: cinematographic art; recessive advertisement; Go Lala Go