请帮忙翻译一下大学学年论文的内容摘要,不要用百度,有道等工具哦,万分感谢

论文名:论影片中的隐性广告
——以《杜拉拉升职记》影片为例
内容提要: 电影艺术,近年来发展迅猛,在现代人的生活中扮演着不可或缺的重要角色。电影不仅能为人们提供娱乐享受,同时也具有的强大潜力的商业价值。广告主、广告公司面对如此庞大的市场垂涎欲滴。本文通过影片《杜拉拉升职记》对今年来电影中隐性广告的发展状况、植入方法,所起到的传播效果和面对的诸多问题进行梳理,并试着提出自己的解决方法,力求为隐形广告今后在电影中的运用、发展指明方向。
关键词: 电影艺术 隐性广告 《杜拉拉升职记》

第1个回答  2013-06-16
On recessive advertising in the film—taking " Go Lala Go " as an example
Abstract: With the rapid development of the cinematographic art in recent years, it is playing an indispensable role in the modern’s life. The film not only can provide entertainment experience for people, but also has great potential commercial value. Faced with such a huge market, advertisers and advertising companies couldn’t resist licking their lips. This paper tries to tease the development status, implanting method, spread result and the problem of the hidden advertising in the movies over the years taking "Go Lala Go" for example , and to put forward solutions, pointing out the direction for the application and development of the recessive advertisement in the future movies.
Key words: cinematographic art; recessive advertisement; Go Lala Go