第3个回答 2019-06-16
Experiential
Marketing
has
become
the
most
competive
and
the
most
convincing
marketing
pattern,
which
can
communicate
and
interact
with
comsumers
effectively
and
increase
the
competiveness
of
product.
Recently,
developed
experiential
marketing
perform
an
important
function
in
the
process
of
chain
operation
of
tea.
Fujian's
tea
has
traditional
advantage,
but
it
is
hard
to
beyond
the
limit
of
regional
brand.
This
paper
study
e
m's
four
elements
starting
from
concept
of
e
m,
and
suit
fujian
tea's
sale
pattern
and
make
an
example
of
fujian
local
brand.
It
also
study
the
application
of
em
in
current
brand
chain
management
and
the
shortcoming
of
em
in
the
whole
tea
area
to
put
forward
to
improvement
strategies.