急求论文摘要英语翻译

Question

营销渠道是企业的无形资产，在企业营销组合战略中占有重要的地位。对中国农村消费品市场，渠道更有着举足轻重的作用。本文立足于农村市场环境和企业竞争现状，从分析营销策略要素入手，总结出农村市场存在三种最典型的营销模式即产品驱动型、推广驱动型和渠道驱动型。鉴于农村市场有其特殊性，企业进军农村市场应采取适合农村市场的市场细分、市场定位策略，产品策略，价格策略，渠道策略，促销策略，服务策略及人力资源策略、体验营销策略等营销策略
[关键词]农村消费品市场 营销策略 营销模式 消费特征 体验营销

Answer 1

Marketing channel is the intangible assets, marketing mix strategies in the enterprise occupies an important position. Of China's rural consumer goods market, more channel plays an important role. In this paper, based on the rural market environment and the competitiveness of enterprises the status quo, from the analysis of elements of marketing strategy to start, summed up the rural market, there are three most typical product of the marketing model that is driven, promotion-driven and channel-driven. In view of the rural market has its particularities, enterprises should be taken into the rural markets for the rural market segmentation, market positioning strategy, product strategy, pricing strategy, channel strategy, marketing strategy, service strategy and human resources strategy, marketing Experiential Marketing strategies Strategy
[Key words] the rural consumer goods market consumer marketing strategy marketing mode characteristics of experiential marketing