Social Function
Advertising is one of major forces that has helped improve the standard of living in a country. By publicizing the material, social, and cultural opportunities of a free enterprise consumer society, advertising had encouraged increased productivity by both management and labor.
By giving consumers an attractive picture of the products available to them, advertising motivates them to buy. For example, advertising has created a personality for each automobile make and model on the market. You, as a free individual, have the opportunity to select the product that best matches your functional or social needs.
Advertising serves social needs other than the stimulation of sales. Newspapers, magazines, radio, and television all receive their primary income from advertising. This facilitates freedom of the press.
Public services by advertising organization also foster growth and understanding of important social causes. The Red Cross, Community Chest, United Way, and other non-commercial organizations receive continuous financial support and volunteer assistance because of the power of advertising.
Finally, advertising's effect on society has led to important society and legal changes. But advertising itself has been greatly affected by the very law it has brought about .
参考资料:百度