摘要
abstract
公司是*市水产龙头企业之一,
the company is one of the main enterprises of aquatic products in XXXcity.
处于发展关键时期的**公司正面临日益激烈的市场竞争,
The company which is at its key development period faces increasingly market competition which is getting fiercier everyday.
具体表现在:
specifically exhibited in ;
水产产业化分工不明确,
the aquatic product industry is unclear,
没有充分发挥各自优势;
fail to develop the respective comparative advantage
没有一个有好的市场定位;
lack of a good market position
水产品包装上存在的主要问题;
main problems lie in the packaging of aquatic products
营销队伍薄弱;
poor marketing team
缺乏外延产品等一系列问题。
lack of byproducts ect problems
本文从创新策略、低价、品牌战略、服务、渠道、促销和水产品的优质
等方面分析了水产品市场,
This paper analysis the aquatic product market from the aspect of innovative strategies,low price,brand strategy, service,channels, promotions, and quality aquatic products,
结合***公司存在的优势与劣势,
combines the advantages and disadvantages existing in the company *** ,
确定公司营销战略,
determined marketing strategy of the company
为公司未来的发展提出了一些建设性的建议,
proposes some constructive suggestions for the future development of the company
探讨适合**公司水产品营销思路的基本体系来更好的发展我公司的营销产业链,并为大家所共同分享、共同探讨。
discuss the marketing ideas - the basic system to better the development of my company's marketing industry chain, and by all shared and discussed
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