Please input the writing business enterprise characters that you have to translate is a reputation to mainly carry a body in the business enterprise immaterial assets, is a count for much link in the business enterprise CIS plan and brand strategy, should take into an enough value.A successful business enterprise characters should be advantageous to consumer and public to identify a business enterprise very quickly, word number proper and short not proper long, make the consumer remember easily;Should can please target consumer, not only want on the contents to be easily consumed community by the target to accept, read but also want 朗朗 fluently.This and the request of trademark is very alike, in fact, many trademarks of Zhao Ming2 companies and business enterprise characters are same in the world.Such as IBM, Microsoft, Coca Cola etc..
Our country at present while translating business enterprise characters English, it is in brief to adopt Chinese language to pronounce generally and all.Pronounce to replace an English to translate to have a few advantages with the Chinese language:A, simple go easily, so easily popular;Two, the Chinese language pronounce to translate to be advantageous to the only sex which promises a business enterprise particularly more than the English;Three, the blindness may conflict with the taboo of a certain consumption community place country after translating the meaningful English phrase, resulting in bad result, but adoption to foreigner the milli- nonsense Chinese language pronounce but can avoid this kind of phenomenon availably.But the irregularity is also very obvious, the pure Chinese language pronounces a combination, since arrive a purpose of pleasing the foreign consumer, true 勉 is it difficult etc..
This thesis translates to carry on analysis and induces to existing Chinese business enterprise name English, tallying up characteristics and regulation that the existing Chinese business enterprise name English translates to translate to the Chinese business enterprise name English by expecting of unify with norm rise certainly draw lessons from meaning..
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