第1个回答 2012-11-21
Changsha red tourism has obvious characteristics of government leading, but along with China's economic marketization, also in the gradually formed their own industrial chain. In order to the formation of changsha red tourism industry's profound understanding, as well as to the future development trend of the macro control, this paper USES the overseas advanced national competitiveness theory - porter diamond model, the impact of changsha red tourism six important factors to logical analysis is given priority to with relevant data and specific case reasoning methods are competitive analysis. Through the red tourism in changsha city competitiveness analysis, found that at present mainly have three important links in changsha city restricted the red tourism competitiveness, they were red tourism resources development and utilization, red tourism industry cluster overall optimization problem, and the red tourism brand marketing and market development problems. Aiming at these problems, this paper puts forward further enhance competitiveness of the red tourism in changsha city strategy: first, clear strategic positioning, realize full competition; Second, red tourism industrial structure optimization and upgrading, Third, cultivate core competitiveness of red tourism.