询盘基本格式
Dear
Mr. XXX,(对买家的礼貌的称呼,不要以sir or
madam来开头,这样对对方不够尊重)
Thanks very much for your inquiry dated XXXXX via
alibaba.com.
(提醒买家他于什么时候通过哪里看到你公司的产品信息并发送了询盘)
Pls find our quotation for
XXX as follows:
……(此处为报价内容,如果是初次联系的买家,还要在报价之后加上简单扼要的公司介绍)
We are looking
forward to your early reply.(结束前的惯用语,表达对他的重视)
Sincerely yours/Yours
faithfully,(礼貌的客套话,但商务信函不可不用)
XXX Export
Manager(专业的签名档:你的姓名、职位、公司名称、联系方式等)
Hangzhou xxx Co., Ltd.
Tel: 0086
571-
Fax: 0086 571-
E-mail:
[email protected]Website:
xxx.en.alibaba.com%2F (6.13 KB, 下载次数: 8)
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初次回复
Dear
Ms. Jane Lee,
Thank you for your inquiry dated XXX and your visit our web
site from which we find you are interested in our 2-0125*7-1026-Women's
underwear. We are glad to send its information to you and hope that it will be
helpful to you.
Product No: 2-0125*7-1026-Women's underwear
85%
Cotton
15% Lycra
Color: red. pink. white
Unit price: USD.6.03/piece FOB
SHANGHAI
Minimum order: 5000 pieces per color
Delivery: 30 days after
L/C
Our company is a manufacturer of lady dresses, we have annual
production capacity of over XXXpcs per year,Due to our large output capacity, we
have exported our products to many international markets including the UK,
Southeast Asia and Lebanon.
We can develop new items according to your
requirement. OEM orders are welcome.
We look forward to your further
reply.
Yours truly,
Xxxxxx
Xxxxxxx(签名档)
二次跟进
Dear Ms. Jane Lee,
Good
morning!
For several days no news from you. Now I am writing for
reminding you about our offer for item of XXX dated XXX according to your
relative inquiry via Alibaba.com. Have you got (or checked) the prices or not?
Any comments by return will be much appreciated. (可根据客户要求的产品加上自己产品的特色)It will be
our big pleasure if we have opportunities to be on service of you in near
future.
Looking forward to your prompt response.
Yours
truly,
Xxxxxx
Xxxxxxx(签名档)
(可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。)
三次跟进
Dear
Ms. Jane Lee,
How are you? Hope everything is ok with you all
along.
Now I am writing for keeping in touch with you for further
business. If any new inquiry, welcome here and I will try my best to satisfy you
well with competitive prices as per your request.
By the way, how about
your order (or business) with item XXX? If still pending, I would like to offer
our latest prices to promote an opportunity to cooperate with each
other.
Your early reply will be much appreciated!
Yours
faithfully,
XXXX(签名档)
报价实例与分析:
实例(一)
PRODUCT:
XXXXXX
SPECIFICATIONS:
Appearance: white powder
Purity (GC):99.0%
Min melting point:31℃ Min
PACKING : 50kg iron drum (37cmX37cmX57cm)
12mt/1x20’FCL
PRICE:1,000kgs USD10.10/kg CFR Rotterdam by sea on LCL
basis
SHIPMENT DATE:within 40 days after receipt of payment
or
original L/C
PAYMENT TERM: T/T advance or L/C
sight
VALIDITY:
这个案例是针对单个产品的报价:
1)、产品的品名,要清晰,型号不放在品名中
2)、规格:是跟产品的型号、材质等有关的用来描述产品本身的特征的,如使用的材料,产品的外观,特性(不要把产品的尺寸等放进去)
3)、包装情况:因为很多供应商给客户做报价的时候会用FOB,这样你除了要介绍相关的包装材质以外,还必须让客户了解你产品的包装尺寸,包括单个产品的小包装的尺寸、几个小包装放在一个大包装中,甚至一个集装箱能够装多少的货物情况,都要给客户介绍清楚,因为,客户在拿到一个你的FOB报价后,他也要计算他自己的运输成本,要摊海运费和保险费进去,所以我们给他提供一个详细的包装尺寸,有利于客户做核算,也会让我们的报价在外商眼中更加专业。
4)、价格:报价格要包含四个主要的要素:货币、单价、
价格术语、港口。同时很多买家在第一次向我们询价的时候往往不表明他需求的数量,但对很多买家来说,第一次往往又只是一个试订单,数量不会很大,所以针对第一次的报价,我们可以根据不同的数量给客户报两个不一样的价格,通常一个拼箱的价格(最小定量),一个是整箱的价格。
5)、交货期:要根据自己产品的生产情况来定,一般我们的交货期还会和付款方式有很大的关系,比如付款方式采用信用证的时候,为了保证自己能够有充足的时间审证,我们会把交货期定在收到买家开来的信用证多少天内交货,通常会是30-45天的时间,这样既兼顾了生产周期,又顾及到了审证的需要。
6)、付款方式。对于新的客户来说,比较常用的是t/t预付款加尾款的方式,或直接用信用证;不主张用托收,而且最好是即期收款的。
7)、报价有效期:这个是被很多供应商报价时忽略的地方(
人民币汇率在升值、
出口退税率的调整所带来的利润减少的风险,都可以通过报价有效期很好地进行规避),通常我们会把有效期规定在7-15天是比较有效的,如果太长就起不到作用了。
原网址:
http://bbs.chinabeston.com/forum.php?mod=viewthread&tid=94443