第1个回答 2009-12-21
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第2个回答 2009-12-23
Three Milk Ad Creative
Creative Sources: a very popular Japanese cartoon "Ultraman" and the U.S. film "Superman", because in the past often to see Altman's cartoon feel very interesting and very like Altman. Meanwhile, in the film "Superman" After the birth of Superman is undoubtedly become the hearts of a myth. "Superman" at the box office income is also considerable, we can see the film's influence.
Creative Inspiration: In the past has such an idea, if the case of Superman and Altman, who will be more powerful?
Products aimed at the crowd: this brand specifically for people who enjoy sports, so the movement of milk. After drinking the milk, sports, will have more spirit, more dynamic.
Advertising Creativity: Scene one: One day, Altman, and Superman chance encounter, the two sides is still relatively friendly, but both have doubts, who is even worse that? The duo then decided to come to a game.
Lens 2: Sports field, Superman and Ultraman ready, this is a comprehensive competitions, high jump, long jump, running and so on. Start of the race!
Lens 3: Superman and Ultraman of competition in the last one are extremely weak, suddenly the audience the audience dropped to a bottle of triple field of milk was just to grab Altman.
Lens 4: Altman consumed ternary milk, suddenly has super-powers, won the race.
Lens 5: Superman and Ultraman on both sides, grab a bottle of triple milk together.
第3个回答 2009-12-23
San Yuan milk ad originality
The source of originality: a very popular Japanese cartoon Ultraman and an American movie Superman, since Ultraman is so interesting and popular.At the same time, the Superman become a myth when he was born. The box office of Superman was also quite considerable,that proved the influence of this movie.
The inspiration of originality: there's an idea before in my mind, who'll be stronger if Superman encounter with Ultraman?
The public of the product aim at: this brand is a kind of sport milk that specially aim at sporting peole ,who will be more spirited and more energetic while they drink this milk.
Ad originality: Scene 1: One day, Ultraman met Superman by accident, both sides were quite friendly at the begining, but they all have one question, who is stonger? so they decided to compete.
Scene 2: on the playground, Superman and Ultraman get ready for the competation, which is all-around, there're high jump, long jump, running.the match get started.
Scene 3: Superman and Ultraman are all exhausted when they compete at the last rencounter, suddently one of the spectators throw down a bottle of San Yuan milk from the auditorium,which is snagged by Ultraman exactly.
Scene 4: Ultraman drunk off the San Yuan milk, suddently has the super power and win the game.
Scene 5: Superman and Ultraman grab one San Yuan milk
第4个回答 2010-01-10
San Yuan milk advertisement innovative idea The innovative idea is stemmed from: Very popular Japan animated cartoon "Aoteman" and USA film "superman", animated cartoon feeling is interesting because of much moment looks at Aoteman's previously , is fond of Aoteman also very much. After at the same time, coming into being in film "superman", the superman is to become a myth at heart people beyond doubt. "Exceptional" box office is also pretty considerable, visible this film influence. Innovative idea inspiration: Have a such idea right away previously, if on the superman and Aoteman Yu, who will be crueler? The product is aimed at crowd: This kind of brand speciality is aimed at the motion milk that the people who likes to move makes. After having drunk this milk, moving may have spirit more , has more vigour. Advertisement innovative idea: Lens one: A day , Aoteman and superman meet fortuitously , it is more amicable for both sides to compare, whose crueler one point the both sides It both question but, is? Two people decides to play one competition thereupon. Lens two: Superman and Aoteman are prepared on the sports ground,this being one comprehensiveness game , having the high jump , long jump , run and so on. Competition begin! Lens three: The superman and the Aoteman contend middle in one final item are all too tired to go on doing sth , the audience mounts audience abruptly abandon come to one bottle San Yuan milk , happen to be rushed to arrive at by Aoteman. Lens four: Aoteman has been had have drunk away San Yuan milk , abrupt surpassing an ability , has won competition. Lens five: Superman and Aoteman grab one bottle San Yuan milk together in both sides.
第5个回答 2010-01-10
Creative Sources: a very popular Japanese cartoon "Ultraman" and the U.S. film "Superman", because in the past often to see Altman's cartoon feel very interesting and very like Altman. Meanwhile, in the film "Superman" After the birth of Superman is undoubtedly become the hearts of a myth. "Superman" at the box office income is also considerable, we can see the film's influence.
Creative Inspiration: In the past has such an idea, if the case of Superman and Altman, who will be more powerful?
Products aimed at the crowd: this brand specifically for people who enjoy sports, so the movement of milk. After drinking the milk, sports, will have more spirit, more dynamic.
Advertising Creativity: Scene one: One day, Ultraman and Superman chance encounter, the two sides is still relatively friendly, but both have doubts, who is even worse that? The duo then decided to come to a game.
Lens 2: Sports field, Superman and Ultraman ready, this is a comprehensive competitions, high jump, long jump, running and so on. Start of the race!
Lens 3: Superman and Ultraman of competition in the last one are extremely weak, suddenly the audience the audience dropped to a bottle of triple field of milk was just to grab Altman.
Lens 4: Altman consumed ternary milk, suddenly has super-powers, won the race.
Lens 5: Superman and Ultraman on both sides, grab a bottle of triple milk together.