On September 3, the valuable clean company replies "Every day
Economical News", was called "considered stemming from the long term
development strategy, the valuable clean company already decided from
July, 2005, stops stirring up the crisp production." 3 years threw 1
billion advertisements to take under the valuable clean flag one big
bathed the brand, has stirred up crisply goes on the market since
June, 2002, once is placed by the valuable clean company the great
expectations. Specially aims at the native place as first which the
Chinese market establishes to bathe the brand, stirs up crisply is
"neat Canada rouses" by the localization, greatly play "the cool
card", the market goal straight refers å
ç¥, attempts the summer
which occupies from it to bathe the dew market to cut a cake. The new
product is lower than the native place brand the price rapidly to
seize national each big supermarket. "The valuable clean interior was
clear about the request to stir up crisply at that time certainly
needs to put on goods nearby å
ç¥ the product." å
ç¥ brand Manager
Li Jun recollects said, valuably cleanly displays the self-confidence
"starts truly to make them to be somewhat anxious". However, after
period of time, valuable clean only then discovers such exhibition too
self-confidently, but the consumer chose stirs up the crisp
opportunity to be less, afterwards could not but change such
strategy. The year's end announces a list of successful candidates,
stirs up crisply intrudes the nation by a new product posture to bathe
brand first ten, and took approached 2% market share. Pays attention
to the valuable clean public figure to point out for a long time,
although said regarding a new product, stirred up the crisp
performance "already was has been quite good", but was opposite to the
valuable clean required value, was opposite in particular to greatly
the advertisement which threw down, this result obviously could not
make valuable clean high level satisfaction. Two big unfavorable
situations reasons receive 2 years, stir up crisply still do not have
the big improvement, the market share throughout in 3% under to pace
back and forth. The big advertisement behind not big sale strut, stirs
up the crisp status to be somewhat awkward. Well-known bathes the
brand person in charge to believe that, stirs up the crisp defeat,
mainly lies in its advertisement demand in advance. Similar "rouses
the spirit, the affable spirit" bathes the concept although already
extremely was common in Europe and America, but had to want generally
to accept in the domestic ordinary consumer mind or needs the certain
process, the valuable clean this kind of attempt passed the oversized
advertisement change expense custom the procedure not to be certainly
inappropriate. Knows thoroughly the brand operation the professional
pointed out that, only then emerges regarding on century 90's initial
period bathes the dew, only then just popularized in the beginning of
the 21st century more than half, the consumer to bathed the dew value
demand more was clean and other functions enjoys, such as cool,
stopped itches, eliminates the fungus, moistens, protects with
fragrance and so on, the high end mind experience domestic consumer
which which crisp publicized but regarding stirred up takes a bath
brings to be also far has not had the sympathetic chord. "Another
important reason is the valuable clean national market shop too opens,
two and three cities also promote, but bathes the dew product
originally is approved in the big city comparison." A senior market
public figure expressed. Valuable cleanly also pointed out in the
partial local dealer, in stirs up the crisp brand on promoting,
valuable clean not layer upon layer advances, but the sales
achievement low-spirited also makes them to be quite disappointed. The
valuable clean company acknowledged that, stirs up crisply goes on the
market for 3 years, the company continuously gives it the very strong
market support, including advertisement, promotion and each kind of
marketing campaign. Regarding stirs up crisply draws back the city,
the valuable clean aspect emphasizes, Shu Fujia and the yulan magnolia
oil at present all is the market leader brand, moreover develops
rapidly. Stemming from the long-term development consideration, will
concentrate the energy from now on above the big brand, but originally
will be stirring up the crisp work the personnel are all enriched
other brands
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