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Question

摘 要：公共关系是一项专门的管理职能活动。通过对公共关系和与之密切相关的组织传播活动进行管理，实现组织与公众之间的相互信任关系，获得良好的企业形象，以促进组织战略目标的实现。从结构看，企业的公共关系可以分为：外部公共关系和内部公共关系。其中,内部公共关系是本文探讨的主要内容。通过上述对企业公共关系涵义的探讨，我们不妨这样理解内部公共关系：它是企业的一种专门管理职能，是企业为实现其既定战略目标和经营目标，基于与企业内部公众的各种利益关系而形成的一种客观的社会关系。

关键词：公关树立良好形象 公共关系
公共关系学 酒店公关关系

Answer 1

Public Relations is a management function of the specialized activities. By working closely with public relations and communication activities related to management, organization and realization of the mutual trust between the public relations, good corporate image in order to promote the realization of the strategic objectives of organizations. From the structure, corporate public relations can be divided into: external public relations and internal public relations. Among them, the internal public relations are the main contents of this paper. Of enterprises through the above-mentioned meaning of public relations, we may wish to understand the internal public relations: it is a specialized management function is established in order to achieve its strategic goals and business objectives, based on internal relations between the various interests of the public formed an objective of social relations.本回答被网友采纳