第1个回答 2011-03-25
在互联网快速发展的今天,网络视频广告越来越成为网络营销的一个重要手段,发展呈现多样性,广告行业和学术界开始关注和重视网络视频广告。
In the rapid development of Internet, network video ads today become an important means of network marketing, development present diversity, advertising industry and academia started attention of network video ads.
网络视频广告凭借其独特的超越传统网络广告方式的优势推动着网络营销新时代的到来。
Network video ads with its unique way beyond traditional Internet advertising the advantage of network marketing pushes the arrival of the new era.
本文通过对网络视频广告的内涵、特点及传播优势进行分析,并尝试论述总结目前网络视频广告存在的问题和局限性,同时指出关于网络视频广告未来发展的进一步拓展机遇和前景。
This article through to the network video ads spread the connotation, characteristics and advantages, and try to analysis concludes video advertising network discussed the existing problems and limitations on the network, and points out the future development of video ads further expand opportunity and prospects.
再结合实践中经典的正反面案例着重进行分析和思考。
Combining practice classic guangzhou2005 case analysis and thinking on.
最后畅想了网络视频广告未来的发展趋势和前景。
Final fantasy video advertising network of future development trends and prospects.
虽然我国网络视频广告发展历程中遇到众多如技术、内容、形式等方面的挑战,但是,通过互联网手中的不断快速增长,媒介技术不断进步和完善,政府政策的不断支持,从业人员设计营销水平的不断提高,相信网络视频广告将会拥有更加灿烂美好的明天。
Although China's online video advertising development process encountered numerous such as technology, content, form, etc, but the challenge of the hand, through the Internet, the growing increasingly fast, media technology progress and perfect, government policy, workers continued support design marketing level unceasing enhancement, believe that network video ads will have more bright tomorrow.