1. Following the first principle of contextual inquiry, it is of critical importance that subjects be interviewed in the places where they actually use the products.
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2. In some cases, however, flexibility is absolutely critical.
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3. One of the most critical tasks in the modeling of personas is identifying goals and expressing them succinctly: Each goal should be expressed as a simple sentence.
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4. It is critical that business goals and technical issues and requirements be taken into account in the course of design.
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