If you're launching a product, you want to be a big fish in a small pond instead of small fish in a big pond. if you try to be everything for everyone, no one will buy your product. Of course, you should expand to a larger pond. Most successful businesses grew with this strategy.
However, if you're aiming for personal growth, being a small fish in a big pond, you will benefit much more and learn much faster. Find the biggest pond you can, and don't worry about your relative size. Being a big fish in a small pond sucks -- you will hit the ceiling on what you can achieve quickly, and nobody will care. Optimize at all times for being in the most dynamic and exciting pond you can find. That is where the great opportunities can be found.
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